CAS Market Research

Topic Summary

An Agile roadmap provides guidance to organizations on anticipated future work. Such roadmaps are easy to create when teams are small and co-located because everyone can work together on the roadmap. Large, distributed teams often struggle and revert to managing future work through backlogs. In this webinar, we explored techniques that large teams can use to create roadmaps that enable— instead of strangling — a brighter future. 




Featured Framework

     Basic Tree Card


Mike Northcott: Mike Northcott, as an executive consultant with concentration in business, strategy, and innovation, Mike has over 15 years of direct consulting experience with clients large and small across a broad range of industries. In addition to strong analytical and communication abilities, his facilitative skills range from designing and delivering large group (75+ participants) multi-day events, to small, virtual team planning sessions. With a business background that includes line management experience in global marketing, R&D, and supply chain operations, he brings a wealth of practical knowledge and systems thinking to his engagements. As Hewlett-Packard’s VP of Global Operations Strategy, Mike led its $50 billion supply chain social responsibility team, Lean Sigma, and strategic planning functions.

Megann Willson, MBA: For Megann Willson, understanding customers and stakeholders — and what they need — begins with one question: What will you do when you find out? Her premise is that no customer should be subjected to pointless fishing expeditions. A skilled strategist and facilitator with a penchant for Product Management, Megann has honed her skills in Business-to-Business, Technology, and Pharmaceuticals, before partnering to found PANOPTIKA, in 2001. Megann is a long-time member of the American Marketing Association, with an MBA from Queen’s University. She is also a long-time Innovation Games® facilitator who encourages product managers and start-ups to look beyond the survey and work from the customer, user, or stakeholder’s viewpoint.

Luke HohmannLuke Hohmann is the founder and CEO of Conteneo In.(formerly the Innovation Games Company). Conteneo's enterprise software platforms and professional services merge collaboration frameworks, data analytics, and domain expertise to help organizations optimize decision making in the areas of strategy, innovation, sales, product development, and market research. Luke is also co-founder of Every VoiceEngaged Foundation, a 501(c) 3 nonprofit that helps citizens, governments, and other nonprofit organizations collaborate at scale to solve technical and wicked problems.


More Frameworks Discussed in this Webinar

       Basic Tree Card   story mapping    Speedboat Card    Cover Story Card


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